Remember “irrational exuberance”? Alan Greenspan used this term in 1996 when talking about the stock market. Lots of people who knew little about the way the stock market works, and even less about how to assess the value and performance of hi-tech companies, were buying up stock in these companies, pushing their value higher and… Continue reading New Year’s Resolution: Plan More, Do Less
Marketers spend a lot of time in this new age talking about how to measure results. New social media tools have made it both easier and more difficult than ever to determine the return on investment of your marketing dollar. Here are three rules that are important to keep in mind in your marketing planning:… Continue reading How Do You Measure Success?