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SEO: The Stuff You Can’t See, Part 3

Did you complete a set of description meta tags for each page in your site? We’re still in the realm of things you can do only if you can modify the html for your site. If html is Greek to you, don’t hesitate to talk with your webmaster or website designer. They will know what… Continue reading SEO: The Stuff You Can’t See, Part 3

content creation · keywords · SEO · Uncategorized · website design

SEO: The Stuff You Can’t See, Part 2

So you completed a set of title tags for each page in your site. That’s great! You can build on those title tags as you complete this next Search Engine Optimization. Behind the Curtain SEO Step 2: Create a description meta tag for each page. The meta tag gives you a chance to expand on… Continue reading SEO: The Stuff You Can’t See, Part 2

content creation · copywriting · keywords · marketing · SEO · Uncategorized

SEO: The Stuff You Can’t See

We talked in previous posts about identifying the keywords and phrases that are going to be part of your SEO strategy. By now you should be using those keywords and phrases in your content in ways that are consistent and appropriate…that’s the in-front-of-the-curtain part of Search Engine Optimization, optimizing the content people see on your site.… Continue reading SEO: The Stuff You Can’t See

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Less is More: Part 3

If keeping your content brief will prevent you from saying all you have to say, consider breaking your content into “bite-size” pieces. This three-part series, “Less Is More,” is an extreme example.  But writing succinctly about the importance of creating content that is succinct has been a great exercise. By revisiting the topic in three… Continue reading Less is More: Part 3