Here are two ideas that are at odds with each other: Don’t waste your time trying to catch every fish in the sea. Marketers should be like practiced spear fishers who know exactly which fish they want to catch and take aim only at them. It’s OK to cast a wide net. The fish that… Continue reading When Marketing is Like Fishing
Ever had the uncomfortable experience of walking into a party, or a bar or club, and realizing you have nothing in common with anyone else there? Perhaps everyone there is much older than you, or much younger. Maybe they’re all wearing formal clothes and you’re in jeans, perhaps they all appear to be couples and… Continue reading Looking for Love in All the Right Places
Marketing is not that different than dating. It is about making a love connection. A marketer is looking for someone who has the potential to fall in love with the product or service they are promoting. Then they have to figure the right things to do an say to foster that relationship and make it… Continue reading Who Are You?
Market What You Make 