So you’ve done some research and you’ve created a list of keywords that are relevant to your product or service. Now you need to think about how you are going to use those keywords in your content. I would argue that a solid keyword strategy that is consistently implemented will translate into a more effective… Continue reading Good SEO = Good Website Design
When it comes to SEO (Search Engine Optimization), many business owners and even experienced marketers hold their heads. It can seem like an impenetrable topic full of complex and mysterious formulas. It doesn’t have to be. Two things you need to know about SEO: If you understand the underlying principles of good marketing and branding,… Continue reading Who’s Afraid of SEO?
Language can be powerful…pictures, too. But like a sword, it takes training and talent to wield these weapons effectively. I am a marketer and a writer. I care about communication. I want to communicate in ways that are effective, that are powerful and influential. I want to have an impact. There are so many communication… Continue reading Pick Your Weapon