Seth Godin said in a recent interview about blogging that when he began to write shorter posts and to post more often, the quality of the responses he received improved. Not the quantity, but the quality Getting lots of click-throughs, likes, comments, etc. is nice. It seems to validate your content. But wouldn’t it be… Continue reading Less Is More: Part 2
You must ruthlessly edit everything you publish because today there is more information competing for the attention of your target audience than ever before. Make your point quickly. Unless you are writing a novel, brilliant prose will be lost on people waiting for you to get to the point.
So you’ve done some research and you’ve created a list of keywords that are relevant to your product or service. Now you need to think about how you are going to use those keywords in your content. I would argue that a solid keyword strategy that is consistently implemented will translate into a more effective… Continue reading Good SEO = Good Website Design