content creation · keywords · SEO · Uncategorized · website design

SEO: The Stuff You Can’t See, Part 2

So you completed a set of title tags for each page in your site. That’s great! You can build on those title tags as you complete this next Search Engine Optimization. Behind the Curtain SEO Step 2: Create a description meta tag for each page. The meta tag gives you a chance to expand on… Continue reading SEO: The Stuff You Can’t See, Part 2

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content creation · copywriting · keywords · marketing · SEO · Uncategorized

SEO: The Stuff You Can’t See

We talked in previous posts about identifying the keywords and phrases that are going to be part of your SEO strategy. By now you should be using those keywords and phrases in your content in ways that are consistent and appropriate…that’s the in-front-of-the-curtain part of Search Engine Optimization, optimizing the content people see on your site.… Continue reading SEO: The Stuff You Can’t See

marketing · SEO · Uncategorized · writing

Who’s Afraid of SEO?

When it comes to SEO (Search Engine Optimization), many business owners and even experienced marketers hold their heads.  It can seem like an impenetrable topic full of complex and mysterious formulas.  It doesn’t have to be. Two things you need to know about SEO: If you understand the underlying principles of good marketing and branding,… Continue reading Who’s Afraid of SEO?