corporate identity · marketing · social media · target marketing · Uncategorized

Looking for Love in All the Right Places

Ever had the uncomfortable experience of walking into a party, or a bar or club, and realizing you have nothing in common with anyone else there?  Perhaps everyone there is much older than you, or much younger.  Maybe they’re all wearing formal clothes and you’re in jeans, perhaps they all appear to be couples and… Continue reading Looking for Love in All the Right Places

marketing · target marketing · Uncategorized

Pick Your Targets

Funny, you don’t look like Cupid…more clothes, no wings.  But if you’re a good marketer, you’re good at playing Cupid.  You’re good at making people fall in love with the product or service you represent.  In place of arrows you have an arsenal of marketing tools, from traditional to social. Cupid, however, had a few… Continue reading Pick Your Targets

corporate identity · marketing

Who Are You?

Marketing is not that different than dating.  It is about making a love connection.  A marketer is looking for someone who has the potential to fall in love with the product or service they are promoting.  Then they have to figure the right things to do an say to foster that relationship and make it… Continue reading Who Are You?

marketing · writing

Pick Your Weapon

Language can be powerful…pictures, too.  But like a sword, it takes training and talent to wield these weapons effectively. I am a marketer and a writer.  I care about communication.  I want to communicate in ways that are effective, that are powerful and influential.  I want to have an impact. There are so many communication… Continue reading Pick Your Weapon