Here are two ideas that are at odds with each other: Don’t waste your time trying to catch every fish in the sea. Marketers should be like practiced spear fishers who know exactly which fish they want to catch and take aim only at them. It’s OK to cast a wide net. The fish that… Continue reading When Marketing is Like Fishing
Remember “irrational exuberance”? Alan Greenspan used this term in 1996 when talking about the stock market. Lots of people who knew little about the way the stock market works, and even less about how to assess the value and performance of hi-tech companies, were buying up stock in these companies, pushing their value higher and… Continue reading New Year’s Resolution: Plan More, Do Less
Marketers spend a lot of time in this new age talking about how to measure results. New social media tools have made it both easier and more difficult than ever to determine the return on investment of your marketing dollar. Here are three rules that are important to keep in mind in your marketing planning:… Continue reading How Do You Measure Success?
Ever had the uncomfortable experience of walking into a party, or a bar or club, and realizing you have nothing in common with anyone else there? Perhaps everyone there is much older than you, or much younger. Maybe they’re all wearing formal clothes and you’re in jeans, perhaps they all appear to be couples and… Continue reading Looking for Love in All the Right Places
Funny, you don’t look like Cupid…more clothes, no wings. But if you’re a good marketer, you’re good at playing Cupid. You’re good at making people fall in love with the product or service you represent. In place of arrows you have an arsenal of marketing tools, from traditional to social. Cupid, however, had a few… Continue reading Pick Your Targets
Marketing is not that different than dating. It is about making a love connection. A marketer is looking for someone who has the potential to fall in love with the product or service they are promoting. Then they have to figure the right things to do an say to foster that relationship and make it… Continue reading Who Are You?
Language can be powerful…pictures, too. But like a sword, it takes training and talent to wield these weapons effectively. I am a marketer and a writer. I care about communication. I want to communicate in ways that are effective, that are powerful and influential. I want to have an impact. There are so many communication… Continue reading Pick Your Weapon