corporate identity · marketing

Who Are You?

Marketing is not that different than dating.  It is about making a love connection.  A marketer is looking for someone who has the potential to fall in love with the product or service they are promoting.  Then they have to figure the right things to do an say to foster that relationship and make it… Continue reading Who Are You?

marketing · writing

Pick Your Weapon

Language can be powerful…pictures, too.  But like a sword, it takes training and talent to wield these weapons effectively. I am a marketer and a writer.  I care about communication.  I want to communicate in ways that are effective, that are powerful and influential.  I want to have an impact. There are so many communication… Continue reading Pick Your Weapon