We talked in previous posts about identifying the keywords and phrases that are going to be part of your SEO strategy. By now you should be using those keywords and phrases in your content in ways that are consistent and appropriate…that’s the in-front-of-the-curtain part of Search Engine Optimization, optimizing the content people see on your site.… Continue reading SEO: The Stuff You Can’t See
Seth Godin said in a recent interview about blogging that when he began to write shorter posts and to post more often, the quality of the responses he received improved. Not the quantity, but the quality Getting lots of click-throughs, likes, comments, etc. is nice. It seems to validate your content. But wouldn’t it be… Continue reading Less Is More: Part 2
You must ruthlessly edit everything you publish because today there is more information competing for the attention of your target audience than ever before. Make your point quickly. Unless you are writing a novel, brilliant prose will be lost on people waiting for you to get to the point.
I f—ing love Elise Andrews. This adorable and clever young woman has been making a splash lately with her wildly popular Facebook page called “I F—ing Love Science.” On her page, she uses the “F word” unedited. I would argue it has something to do with the pages popularity. I know it certainly caught my… Continue reading Marketing and the “F Word”
When it comes to SEO (Search Engine Optimization), many business owners and even experienced marketers hold their heads. It can seem like an impenetrable topic full of complex and mysterious formulas. It doesn’t have to be. Two things you need to know about SEO: If you understand the underlying principles of good marketing and branding,… Continue reading Who’s Afraid of SEO?
Language can be powerful…pictures, too. But like a sword, it takes training and talent to wield these weapons effectively. I am a marketer and a writer. I care about communication. I want to communicate in ways that are effective, that are powerful and influential. I want to have an impact. There are so many communication… Continue reading Pick Your Weapon